Wendy's

Wendy’s is another example of sample art I created in late 2025. The sales representatives I worked with asked me to create sample designs for Wendy’s to strengthen their sales pitch. Wendy’s never signed on as a client, but I still enjoyed creating artwork for them. I conducted extensive research into their brand guidelines and identity, and built the designs based on what I found.

The “Hot & Crispy” and “Cold & Creamy” designs were examples of how they could use temperature triggers on the digital billboards. The software allows you to create dynamic content that pulls information from live feeds and generates conditional content that runs under specific conditions. In this situation, I would’ve had to set up a weather-based conditional that grouped both designs, but only one would run based on the weather. So, if it were cold and below a certain temperature outside, the “Hot & Crispy” design would play, and if it were hot and above a certain temperature, the “Cold & Creamy” design would play.