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Procter & Gamble
Date
2021-2022
Procter & Gamble is probably one of the largest companies I have ever had the pleasure of designing for back in 2021–2022. This is a good example of a client with strict brand guidelines. They also wanted to have fun with the campaign! I brainstormed with a team on ways to utilize their products to create catchy hiring taglines. They primarily focused on recruitment, and I helped them bring their vision to life several times.
I created these near the beginning of my career, and they’re not perfect. If I were to redesign them today, they would look a little different. I can see that the spacing is a bit off in all of them, and some parts appear crammed; I would fix all of that. On the Clearblue design, I would center-align the website verbiage with the rest of the text. Then, I would change the background and imagery on the Charmin design because it’s too busy.
